Customer CaseSEAB
SEAB AB is a well-established Swedish company and one of the leading distributors in the Nordic region within car care, DIY products, and chemical-technical solutions for both consumers and professional users. The company distributes around 20 strong brands, including Turtle Wax, WD-40, STP, Gorilla Glue, and Wunder-Baum.
Torbjörn Sjöving, CEO of SEAB Sweden, began his journey at SEAB just over ten years ago through Rubino Rekrytering, when Harry Rubino recruited him to the company. However, the relationship between Rubino and SEAB goes back much further than that. For more than 20 years, the collaboration has grown into a long-term partnership, with Rubino continuously supporting SEAB in their recruitment efforts, both in Sweden and Denmark.
For CEO Torbjörn Sjöving, continuity and a deep understanding of the company are crucial factors:
Harry knows us as a company extremely well and truly understands who we are, which is essential when finding the right person whenever we need to recruit new employees.
Drive, values, and collaboration at the core
SEAB and Rubino share the same view on what makes a recruitment successful. It’s not about finding the most impressive CV, but about matching the right individual with the right context. Industry experience is valuable but not decisive on its own. Motivation, values, and behaviors ultimately determine how well a person will fit and grow within the organization. When the individual and company culture align, the best conditions are created for long-term success and development, for both the individual and the organization.
Technical skills alone are not enough. Drive, values, and the ability to collaborate are just as important.
Torbjörn Sjöving, CEO
Recruitments in both Denmark and Sweden
Over the years, Rubino Rekrytering has helped SEAB recruit both salespeople and senior positions, in both Sweden and Denmark. The processes are described as secure, professional, and smooth, with clear communication and ongoing feedback.
Rubino is attentive, dedicated, and skilled at understanding exactly what type of person we are looking for. This has allowed us to repeatedly find the right fit.
One recruitment that was particularly important was the appointment of a Sales Manager in Denmark.
Considering how challenging I have previously found working with Danish recruiters, I was pleasantly surprised by how simple and efficient everything was. It felt like a genuine partnership, where they took responsibility all the way through and delivered a result we are very satisfied with.
After nearly 20 years together, Rubino is not just an external provider but a natural part of SEAB’s approach to recruitment.
It is a great advantage not to have to start from scratch every time. Rubino knows our organization, our values, and the type of people who fit well with us.
And is there any recruitment that stands out a little extra?
That would probably be when Harry recruited me to SEAB,” Torbjörn says with a twinkle in his eye.
